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Deborah Rodriguez  Credit: oneoreight_ If you've been scrolling through your Instagram feed recently, you might have stumbled upon a group of eight effortlessly cool guys performing their pre-debut track "KAWASAKI." That short clip alone was enough to pull you into the world of ONE OR EIGHT, building anticipation for their official debut. With their distinctive hip-hop sound, smooth vocals, and powerful choreography, the teaser left viewers wanting more.
The wait is finally over—on August 16th, ONE OR EIGHT made their official debut under Avex Japan with the release of their single "Don't Tell Nobody." The eight-member boy group includes Souma, Mizuki, Tsubasa, Reia, Ryota, Takeru, Yuga, and Neo. Their name, ONE OR EIGHT, is inspired by the Japanese idiom “ICHI KA BACHI KA,” which means “all or nothing.” “Don’t Tell Nobody” is a hip-hop-infused pop track written and produced by OneRepublic’s very own Ryan Tedder and Davis Stewart, who has co-written songs for BTS, the Jonas Brothers, among many others. The rap verses were crafted by Lucien Parker and kickhaiku. This track is an excellent introduction to the sound of ONE OR EIGHT, highlighting each member’s vocal and rapping talents. Insert: <ONE OR EIGHT 'Don't Tell Nobody' MV> The accompanying music video compliments the song and adds to ONE OR EIGHT’s unique concept. Directed by South Korean video director Donghyeok Seo, the music video has a futuristic and storytelling vibe. It features the eight members in stylish performance streetwear, showcasing their choreography and embodying a hip-hop aesthetic. The video conveys the group's determination to rise, with a powerful visual narrative that complements the song's themes of ambition and secrecy. The lyrics highlight a rebellious spirit, emphasizing the idea of taking a gamble on themselves towards their dreams. Naoki Osada, CEO of Avex USA, expressed excitement in presenting ONE OR EIGHT as a "first-of-its-kind collaboration that merges the musical, cultural, and innovative strengths of US and Japan branches of Avex." The aim is to "push Japanese music into a global phenomenon." Avex's dedication to this mission is evident in the global success of XG since their debut in 2022, and ONE OR EIGHT has the potential to achieve a similar global breakthrough. Overall, ONE OR EIGHT delivers a powerful debut, marking the beginning of what promises to be an incredible journey. Stay tuned to The B.E.L.U. Lineup for more updates on ONE OR EIGHT's future releases and activities. Follow ONE OR EIGHT: Instagram:@oneoreight_ TikTok: @oneoreight_ YouTube: @oneoreight_ X:@oneoreight__
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