[Comeback] ​CRAVITY Returns with their seventh mini album ‘EVERSHINE.’

Deborah Rodriguez 

Credit: CRAVITY_OFFICIAL

After a triumphant world tour, a captivating performance at KCON LA, and their official debut in Japan, CRAVITY introduces a sound that sets this comeback apart from anything we've heard from the group before. 

CRAVITY is a 9-member boy group under STARSHIP Entertainment consisting of Serim, Allen Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin. The group made their debut in 202 with SEASON 1. HIDEOUT: REMEMBER WHO WE ARE, and their youthful and energetic music style has attracted the attention of many kpop fans worldwide. Now, returning with the mini-album 'EVERSHINE,' CRAVITY presents a more mature and refreshing sound, delving into the theme of their love journey.

The title track "Love or Die" introduces a fresh sound to CRAVITY's title track history. Infused with rock elements, this pop track instantly captivates listeners with its dynamic drum beats and powerful vocal deliveries from the members. The blend of English and Korean lyrics in the chorus makes “Love or Die” an easy sing-along song for everyone, while the strategically placed rap verse towards the finale intensifies the song's impact, leaving you craving for another playthrough.

The music video for "Love or Die" intricately portrays the band members' quest for love, highlighting how each challenge in youth contributes to our strength and resilience. The MV's color palette, featuring dark cool and warm tones, complements the pop-rock concept of their comeback. Some of the remarkable elements in the MV include the symbolic wounds on each member's face and the dramatic rain scene towards the end, adding an extra layer of intensity to the visuals.

Although the title track is quite intense, the rest of the album is not. The first song on the EP is “C’est La Vie” which translates to “that’s life.” This is a rhythmic pop song with a unique post-chorus that highlights the importance of living positively. The second track is the title track “Love or Die,” followed directly by “Cherry Blossom,” which is a bubbly pop song that talks about the sweetness of love. The fourth song on “EVERSHINE” is “Mr.” which was co-written by members Serim and Allen and also WJSN’s EXY! This song will take you on a time capsule as its sound resembles that of a 2nd generation K-pop song. Very nostalgic!

Next, we got “Worst Thriller,” a sinister siren song that encourages thrill-seeking as a means to enjoy life to the fullest. Lastly, we got a track that would be the perfect encore song for CRAVITY’s future tour, “Over & Over.” The delves into the intricate realm of emotions tied to clinging onto memories and the yearning for second chances, even if it entails reliving the same patterns “over and over.”

Overall, “EVERSHINE” is a refreshing EP that shows us sounds by CRAVITY that we had not heard before, promising an exciting journey ahead as they further define their unique sound in the years to come. Don't miss out on the opportunity to see CRAVITY perform “Love or Die,” on Day 2 of We Bridge 2024! The event will take place at the Mandalay Bay Convention Center and Michelob ULTRA Arena in Las Vegas, NV, this April.